At a most rudimentary level, information is about awareness and access.
As previously discussed, awareness speaks of knowing your niche.
One can also approach awareness from the other end.
Reaching the point where you have more content than your distribution means,
you have the potential for duplication of attention.
And if you've monetized your blog, this transfers to sales.
Access, then, becomes relevant.
And one of the most effective salability tools is offered through trade.
Simply do the following:
i) Take seven or nine of your most relevant and useful bits of information.
ii) Add details, format, and collate into a ten-page pdf.
iii) Add a cover (to summarize and present the value contained therein)
iv) And offer this as a product, in exchange for the viewer's email.
This funnels access and gives you the opportunity to recognize your core audience.
It also gives you something exceptionally useful in the niche-sphere:
an email mailing list.
Done well, you have a list of trusting customers and they have a reputable resource.
