Bounty

One of the more interesting differences between paper books and web pages is trust.

We trust paper books to have a fairly well-defined kind of information.
Books usually have a quite well-known manner of presentation.
Given cover/jacket, Summary, and marketing, the book is effectively static.
You can trust a book to be and do what a book is.

Blogs are different; there are far less constraints to presentation.
Content, too, has no guarantee of consistency.
And, although both receive marketing, blogs get less of it and for good reason.
Blogs are more of a gamble.


You can, then, think of your readers as seeking buried treasure.
Marketing simply becomes a treasure map.
And your job is to reward them for finding you blog.


Be bountiful!

Apprise

Part of your daily challenge is nicely captured thusly:

Your job is to inform your readers.

In fact, a best-case scenarios would be to provide a crucial piece of information.

Presuming you've

• read up on your niche's state-of-the-art
• learned of any active bargains
• identified something distinctive worth sharing

Then your task is dissemination.

A well-connected blog will necessarily be part of a network.

Part of that will be links to and from your blog.
Others can be other forms of media (video, audio, and the like).
And you will find many, many readers by apprisal through social network.

Thus posting on twitter, tumblr, LinkedIn, FaceBook, etc will also help apprise.

And remember:
Without value-laden content, apprisal will often discredit you.
With value-laden content, apprisal will increase your portfolio.

Abbreviation

A powerful component to your posts is brevity.

Learn what to say with the least words is a powerful tool.

From a screen real-estate perspective it
* draws attention
* reduces scrolling
* promotes information absorption



This can be as simple as using short sentences.

It can also be the number of sentences.

In the end: optimize.

Your readers will thank you by visiting.