Apprise

Part of your daily challenge is nicely captured thusly:

Your job is to inform your readers.

In fact, a best-case scenarios would be to provide a crucial piece of information.

Presuming you've

• read up on your niche's state-of-the-art
• learned of any active bargains
• identified something distinctive worth sharing

Then your task is dissemination.

A well-connected blog will necessarily be part of a network.

Part of that will be links to and from your blog.
Others can be other forms of media (video, audio, and the like).
And you will find many, many readers by apprisal through social network.

Thus posting on twitter, tumblr, LinkedIn, FaceBook, etc will also help apprise.

And remember:
Without value-laden content, apprisal will often discredit you.
With value-laden content, apprisal will increase your portfolio.

Aware

One of the challenges you will face is simply awareness.

Being aware of your niche-specific

• current trends
• active history
• unspoken presumptions

will help you understand what to broach and what to drop.

It will also aid in identifying what your niche will value.

Part of this can be solved by immersion.

Another will be to try thinking in unusual ways about your niche.

Your earlier preparation will help identify what questions have been asked.
It will also help you realize what questions still need to be asked.

Become aware.

Apathy

One of your greatest informational foes will be apathy.

This can come from site visitors.

Whether due to excessive information
- or lack of apparent relevance -
you can most-easily lose viewers through their lack of interest.

Likewise, this can come from YOU.

There will always be moments when you

• don't wish to contribute
• no longer care about your niche
• find other things more important

Your single-greatest asset is regular, genuine, fresh content.
Your voice is created, daily, through your shared thoughts.

Choose never to be apathetic!

Argue

This is the last in the series of posts on innovation.

Looking for a way to promote creativity and stimulate the neurons?
Talk!

All four of the other innovation tools are solitary in nature.
This one is social - find someone to speak with!

Pick a topic about which the both of you are passionate and share.
Nod your head and engage them about aspects with which you both agree.

Stand your ground about points upon which you disagree.
Be considerate, speak your position well - but engage!

The point here is that innovation can come from impassioned interaction.

Let today be an opportunity to get energized and excited about your niche!
Communicate with peers, neighbors, friends, and others.

Argue!

Sleep

A few weeks back I mentioned several sources of inspiration.
Today's topic is actual sleep.

It has been called various things; basically, your brain needs rest.
The opportunity to:

• reset the clock
• parse and evaluate your day
• consider the ethical and moral implications to your life
• heal
• and mix it up.

It is that last bit that we take for granted.

Genuine innovation is remarkably difficult.

Genuine inspiration is as well.

But - you can learn to do it better.

And you can learn to do it on purpose.

Experience will teach you how to filter out the circular inspiration.

And joy will teach you how to appreciate the great.

Go take a nap!

Read

A previous post spoke about ways in which one can be inspired to blog.
Today's post will be one of several breaking those items down.

Reading was recommended as a useful source of inspiration.

The challenge, then, is in identifying what should be read.

The glib answer is: everything!

In reality, each niche will have specific sources of value.

Part of your job, as information provider, is to know these sources.
If you do your job well, your niche will see YOU as one of these.

As for ways to find relevant sources, there are many:

1. Popular niches always have books and magazines
   There is a reason there are dozens of magazines dedicated to sports
2. Popular social niches also have twitter-feeds and blogs
   The desire to share, collaborate, and grow is universal
3. Popular technical niches tend to have Linked-In posts and such
   Many, many sources exist for technical niches.
4. Lastly, don't forget everything is connected.
   Most niches have other parallel subjects from which to draw

So go read - then share what you've learned!

Etiquette

One of the most powerful aspects of the Internet is the lack of walls.

This creates an opportunity for vast groups of people to connect.
It also creates a useful and convenient excuse for being rude.

Your challenge as a blogger is simple:
To create useful, relevant, and unique content for your niche.

Being considerate of others augments the value your content contains.

This doesn't mean to subsume your voice into political-correctness.

But it does mean that your target audience is bigger than you know.

And part of your challenge is to honor that core audience.