Sticky

One of the words mentioned throughout numerous posts is "sticky".

I first ran across the term in the book above.
It may be purchased by clicking the image or [this] link.

Being sticky is that elusive character that makes something memorable.
It is why urban legends survive but your remembered grocery list is incomplete.

It is an effective means of ensuring your core message is remembered

• by your customers
• by your staff

And clearly this is what makes branding and product-placement work millions.

Make your posts sticky!

Aught

One of the more tempting blog hobbies is to produce aught
 - that is, the intent to provide the absence of value.

It is commonly delivered in the form of a null statement.

The graphic above highlights this nicely:
using the same picture, phrase, or thought to respond to nearly everything.

It is the semantic equivalent to circular reasoning; done well it has the added bonus of being

• entertaining
• of null-value
• an excellent tool to provide the absence of commitment.

It is most tempting when a lackluster attempt is made to provide content.
And is most commonly necessary when there is a misalignment of niche and core audience.

Thus - if you do find yourself saying nearly identical things in successive posts ..
     Please consider ensuring you are still providing genuine value.

Graphic-courtesy note:
When making use of graphics found online please attribute/give full credit to their source.
It provides aforementioned back-linking and broaches the social net in which you exist.

Disclosure:
This graphic comes from the comic xkcd; it is linked there as well.

Relevance

It has been said, "For want of a nail, the kingdom is lost".

One of the most potent aspects of this phrase deals with meeting needs.
So too should your blog be satisfying a need.

The challenge, of course, is accurate identification of your niche and its associated lack.

Without knowing your niche, you will not appreciate its scope.
You also will not be able to gauge relevance.

Gladly, numerous tools exist that can offer help.

Too, this ties into tags.

As noted, tags can help your content be discovered.

Tags can also be used to identify the content for which others seek.
In that context, tags are referred to as keywords.