Saturday, April 28, 2012

Aught



One of the more tempting blog hobbies is to produce aught
 - that is, the intent to provide the absence of value.

It is commonly delivered in the form of a null statement.

The graphic above highlights this nicely:
using the same picture, phrase, or thought to respond to nearly everything.

It is the semantic equivalent to circular reasoning; done well it has the added bonus of being
  • entertaining
  • of null-value
  • an excellent tool to provide the absence of commitment.

It is most tempting when a lackluster attempt is made to provide content.
And is most commonly necessary when there is a misalignment of niche and core audience.

Thus - if you do find yourself saying nearly identical things in successive posts ..
     Please consider ensuring you are still providing genuine value.

Graphic-courtesy note:
When making use of graphics found online please attribute/give full credit to their source.
It provides aforementioned back-linking and broaches the social net in which you exist.

Disclosure:
This graphic comes from the comic xkcd; it is linked there as well.

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