If you've taken the trouble to ensure your blog has a focus, content should follow.
Content comes in several categories:
New:
Most-rare, this is information simply unavailable elsewhere.
This is blog-gold.
This is usually the hardest to make sticky.
This is blog-gold.
This is usually the hardest to make sticky.
Extended:
This is repackaged information that is found elsewhere.
It is how genuinely useful information stays atop the pile.
It is also a way to ensure your own relevance.
This is also the easiest to make sticky.
Often this includes linking to other sites.
It is how genuinely useful information stays atop the pile.
It is also a way to ensure your own relevance.
This is also the easiest to make sticky.
Often this includes linking to other sites.
Referral:
This refers to information predominantly provided by another source.
Excellent for relevant points that do not directly tie to your blog's focus.
Excellent for relevant points that do not directly tie to your blog's focus.
One last content note:
All blogs have a voice; selecting a focus for your blog gives it that voice.
Be sure to include this voice in each post (and for all content types).
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