The blog itself should have an over-arching theme (a meta-focus, if you will).
Each post should also have a specific focus (though it can be comprised of different elements).
In addition to focus, posts should:
- be recurring (providing regular content adds highly-desirable value)
- have your voice (people visit YOU, not your posts; so put YOU into it)
- have an occasional call to action (powerful engagement of readers is powerful)
- be sticky (this helps readers retain information)
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