Voice

Voice is that aspect to writing or speaking that uniquely identifies.

It is what helps you:

* pick a person out of a crowd

* identify a loved one

* recognize yourself

In blogging, voice sets you apart from everyone else.

It is, thus, important; it can also appear to be difficult.

There are several aspects to retaining your voice.

Most can be summarized as follows:

* Change

  Most topics are not static: try to stay current on yours.

  Do your best to read other blogs and grow daily (even if only a little).

* Don't lose sight of yourself

  Copying others can be tempting.

  Doing it too much can make it difficult to recognize your own voice

* Don't lie

  Advertising content you don't believe in can destroy your integrity.

  So can advertising content you don't understand.

  Losses to integrity tend to be accompanied by a detriment to voice.