Paring

One of the other things that blogs are about is the absence of content.

Paring, as an expression of focus, is important:
Choosing what NOT to include has a direct impact on your message.

Another aspect of paring is word-choice.
Each of the posts on this blog are titled with a single word.

This helps with post-focus.
It helps filter my idiolect, establish my scope, and direct my post.
It also helps YOU, the reader, prepare to absorb the post.

I will leave you with the standard business-case joke/riddle conveying this:

There are two rules to succeed in business.
1. Never tell everyone what you know.